One
🛈 Nu vindem cărți — comparăm prețuri. Comanda o plasezi direct pe site-ul librăriei.
„One” se găsește acum în 1 ofertă disponibilă, la 10,99 RON. Cel mai mic preț este 10,99 RON la Anticariat Ex Libris. Verifică toate ofertele mai jos și comandă direct de la librăria aleasă.
Compară prețuri în 1 ofertă
Prețurile se actualizează zilnic. Ultima verificare a ofertei principale: 18.09.2026. Confirmă prețul final și livrarea pe site-ul librăriei.
Despre carte
The power of the consumer is stronger than ever. Yet, the gap between what a company promises and what consumers experience has never been wider. If companies are to survive and grow in this age of the consumer, drastic action is needed.This provocative book offers a platform for such action. Stefan Engeseth argues that companies must change impersonal environments into ones designed to interact with customers. Companies must let customers into the process of creating new products and services, and even into marketing and selling. Why not invite customers to the next board or management meeting? Already, companies such as eBay, Amazon, and Procter & Gamble are making millions by working with - instead of against - consumer power. [i]ONE[/i] offers tools, methods and the inspiration to bring customers closer to the company. It will radically change the way managers view customers and the way the company relates to them.
Evoluția prețului
Cărți similare
None of My Business
de la 23,99 RON
The Music Never Stops
de la 31,99 RON
Open Strategy
de la 37,47 RON
When Mckinsey Comes To Town - The Hidden Influence Of The World's Most Powerful Consulting Firm
de la 39,97 RON
Mariana Mazzucato Collection 3 Books Set (Mission Economy, The Value of Everything, The Entrepreneurial State)
de la 152,99 RON
Man of the Futures, Leo Melamed
de la 95,98 RON
Share
de la 7,99 RON
$50 Shop
de la 10,99 RON